When creating designs and teaching materials we often talk to our clients about narrative. To draw in the audience the story or design journey needs to have variety and what we call texture. By this we mean be engaging, appropriate to the viewer and be able to add to peoples experience and where necessary their knowledge. Everyone has a complex story to tell and their is a wealth of materials out on social media and the internet that forms an underlying background to all our lives. It is the way these layers are woven together as a narrative that forms a story and adds texture to design.