Digital skills: Composition – the 3 E’s – Educating the eye

Good composition can mean many things to different people. We think it’s really important to educate the eye not just in terms of what ‘good’ design looks like but also from the point of the viewers or users of the final product. Great master artists used something called the Golden Ratio/ Section to help shape their work and this is a good place to start. Our clients are encouraged to give us an example of good compositions and designs they like in order to start a dialogue that shapes the final product whether it is an illustration, an interface or course materials. We also take our role seriously as advocates for the end users drawing on good practice such as those of Jakob Nielsen  Another issue to consider is the composition of the project team, the right crew with the right skills combined with all the stakeholders is so important in designing a successful project.